OmniServe Global is seeking an experienced PPC & SEO Specialist to lead and manage paid media and search performance for a UK-based law firm. This is a senior, hands-on role requiring deep technical expertise across Google Ads, Meta Ads, analytics, conversion tracking, and SEO.
This position is based full-time in our Dubai office and is suited to a professional who can take ownership of performance, strategy, and reporting in a regulated, results-driven environment.
Role Overview
The successful candidate will be responsible for the end-to-end management of Google Ads, Meta Ads, and SEO, with a strong focus on lead quality, conversion performance, and data-backed decision-making.
You will be expected to quickly understand different areas of UK law, identify commercially viable keywords, structure campaigns effectively, and ensure that advertising spend generates relevant, high-quality enquiries only.
Key Responsibilities
Plan, manage, and optimise Google Ads campaigns for lead generation
Manage Meta Ads (Facebook & Instagram) campaigns, with a focus on performance and conversion quality
Conduct advanced keyword research and intent analysis for legal services
Select and manage appropriate bidding strategies aligned with campaign objectives
Continuously refine targeting, exclusions, and landing page alignment to eliminate irrelevant leads
Set up, maintain, and audit conversion tracking across platforms
Manage and align SEO strategy alongside paid media efforts
Use SEO insights to support PPC performance and vice versa
Produce clear, structured performance reports, supported by accurate data and insights
Essential Skills & Experience
Google Ads (Expert Level – Mandatory)
Proven, hands-on experience managing Google Ads accounts at a professional level
Strong understanding of campaign structure, keyword strategy, bidding models, and optimisation techniques
Full confidence navigating and managing the Google Ads dashboard
Experience running service-based lead generation campaigns
Legal or professional services experience is highly advantageous
Meta Ads (Required)
Demonstrable experience managing Meta Ads (Facebook & Instagram)
Experience delivering lead generation campaigns, not just awareness or engagement
Strong understanding of audience targeting, exclusions, creative testing, and funnel-based strategies
Ability to integrate Meta Ads performance with analytics and reporting frameworks
Tracking & Analytics (Essential)
Strong experience with Google Analytics (GA4)
Strong experience with Google Tag Manager
Ability to implement and troubleshoot conversion
tracking for forms, calls, and key user actions
Confident analysing user journeys, funnels, and attribution data
SEO & Tools (Required)
Hands-on experience with SEMrush (keyword research, competitor analysis, audits)
Hands-on experience with Screaming Frog (technical SEO audits)
Strong understanding of on-page SEO and keyword mapping
Ability to align SEO strategy with paid media objectives
Legal Sector Understanding
Ability to rapidly understand different areas of UK law
Clear understanding of how keyword intent differs across legal services
Experience ensuring campaigns do not generate enquiries for services not offered
Experience working with regulated or professional services is highly desirable
Reporting & Communication
Strong experience producing performance and insight-led reports
All reporting must be data-driven, accurate, and clearly explained
Ability to draw insights from multiple platforms and dashboards
Excellent written and spoken English is essential
Personal Attributes
Highly analytical and detail-oriented
Commercially focused, with an emphasis on lead quality and ROI
Confident taking ownership of strategy and performance
Professional, organised, and accountable
Comfortable working in a fast-paced, office-based environment
Location & Work Arrangement
Dubai – Office-based role
Full-time position
No remote or hybrid working
Final Note
This role is intended for experienced PPC & SEO professionals only.
Applicants must have demonstrable, hands-on experience with Google Ads, Meta Ads, Google Analytics, Google Tag Manager, SEMrush, and Screaming Frog.
*** Candidates without this experience will not be considered. ***
